Why CBS Is Slotting Stephen Colbert After Super Bowl 50

Looks to put Colbert in front of Tonight Show viewers

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

CBS has invested a lot of promotional to its revamped late-night lineup this year, but next February, both Stephen Colbert and James Corden will get their biggest push yet.

The network said today that it would air a live episode of Stephen Colbert's Late Show directly following its broadcast of Super Bowl 50 on Feb. 7, 2016, the first time a late-night show will get the plum post-Super Bowl slot. Following Colbert and the local news, CBS will then air a special Super Bowl episode of James Corden's Late Late Show, as the network looks to take advantage of the massive audience that the Super Bowl provides.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in