Why BuzzFeed Is Hosting Real-Life Events to Promote Its Digital Shows

Chasing the $72B spent on ad-supported TV

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

BuzzFeed’s food series Worth It recently launched its third season, which “airs” on YouTube, but for the first time, the show had a premiere party comparable to those that prestige television networks throw. This also kicked off a three-week event across the country where 150 restaurants featured on Worth It, or that want to be featured, used billboards, influencers and other marketing techniques to draw crowds.

For fans of another series primarily on YouTube, Unsolved, BuzzFeed is debuting an interactive haunted “house” in mid-October in the West Village; the interactive, multi-room activation will tie themes from new Unsolved episodes into real-life experiences designed through the lens of social media.

Why

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in