Why Buyers Are Thrilled to Be Back in Person for Upfront Week

This year's presentations aren't just business as usual

Fine-tune your media, marketing and technology strategies at the Convergent TV Summit on October 25 with expert insights and strategies from the pros. Register now to save 35% on your pass.

Upfront week has always been about pomp and circumstance. Each year in mid-May, advertisers would make their pilgrimages from Madison Avenue to various stages in Manhattan, where TV networks would show off their shiniest new toys ahead of negotiations for the upcoming TV season. But then the pandemic hit in 2020, forcing media companies to cancel their annual events. And as the advertising world adjusted to virtual presentations, some marketers thought in-person upfronts were gone for good.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the May 16, 2022 issue of Adweek magazine. Click here to subscribe.