Rick and Morty and the Need for Bravery in Brand Partnerships

Adult Swim and Wendy's talk taking risks at Adweek's Convergent TV summit

When the popular Adult Swim series Rick and Morty joined forces with Wendy’s in June to unveil a themed pop-up restaurant in Los Angeles, along with two new drink mixes—Mello Yello Berry Jerryboree and Mello Yello Portal Time Lemon Lime—it was a risk.