Why Beauty Brands Are at the Forefront of Supporting Black Lives Matter

The industry is making amends for mistakes in standards and diversity

In the wake of the death of George Floyd, after a Minneapolis police officer held his knee on Floyd’s neck while he was in custody, and the protests that have ensued, countless brands have taken to social media to publicize their solidarity with the #BlackLivesMatter movement and amplify the voices of black creators.

Beauty brands in particular have stepped up to support the movement. At least 60 brands, such as Augustinus Bader, Glossier and UOMA Beauty, have donated or taken action.

But

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