Why BarkBox Uses Comedians Instead of Marketers to Create Engaging Content

'It's more fun to sell stuff to dogs than it is to sell stuff to people'


Have you seen those videos of dogs tearing into a box full of toys and treats every month?

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.