Why AMC Wants You to Watch the Whole First Episode of Halt & Catch Fire Early on Tumblr

Show premieres June 1 on cable

If AMC's corporate strategy has embraced a single ethos over the last few years, it's that more people watching is better, period. So it's probably not a surprise that the network elected to release the premiere episode of its new drama Halt & Catch Fire, a period show about the competitive 1980's personal computing scene, on Tumblr (yes, the window it plays in is small, but the video is actually hi-res).