Why a Virtual Series May Be a Better Option for Publishers Than a Virtual Event in 2021

Companies can avoid large overhead costs by thinking smaller

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Virtual series could prove to be a better option for publishers trying to enter the virtual event game. Getty Images

Live events in 2021 are already in jeopardy—two of the industry’s biggest events, CES and SXSW have gone partially or completely virtual in 2021.

@robkeenan11 rkeenan@keenandigitalconsult.com Rob Keenan is the President of Keenan Media, LLC, a consultancy firm providing digital, content, marketing, and audience support to the media sector. Rob has worked in the B-to-B media sector for more than 20 years, most recently as the CMO for Rodman Media and vp of online for Edgell Communications.