Live events in 2021 are already in jeopardy—two of the industry’s biggest events, CES and SXSW have gone partially or completely virtual in 2021.
For publishers, now’s the time to consider how to execute a virtual event for 2021. But, where to start? There’s the full-tilt virtual event model with live show floors, virtual booths and more. However, there are other options available. Today’s media brands, especially small- to medium-sized brands are struggling with how to make the leap to a virtual model for events.