Which Screen Will Win the Tokyo Summer Olympics?

Brands and agencies face pressure to put together a winning media plan

Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.

Every four years, the Summer Games are a time of celebration in the halls of agencies and brands as new TV spots and digital placements launch.  With a reliable schedule, agencies assemble their ideal media plans in the year leading up to the Olympics.