When the Pandemic Struck, HBO and Casey Bloys Doubled Down on Big Creative Projects

How Adweek’s TV Executive of the Year nurtured hits like The White Lotus during Covid

Living through the golden age of television as a consumer means being spoiled by a wealth of choice: At any hour of any day, it’s possible to watch a show of any genre to suit any taste on just about any TV channel, streaming service or platform. Behind the scenes, that means more creators than ever are pitching nonstop to executives like HBO and HBO Max chief content officer Casey Bloys, trying to convince them to take a chance on their big ideas. And Bloys has never seen anything like it. 

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This story first appeared in the Oct. 25, 2021, issue of Adweek magazine. Click here to subscribe.