There’s never not enough data. Marketers are “drowning” in it, said Quantcast CMO Steven Wolfe Pereira. Increasingly, brands are using machine learning to understand the patterns that data tell them.
As more devices and more screens come online, marketers will have even more opportunities to target the right customer. But how? Here are some insights from Adweek’s Elevate: AI event.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in