When Make-Goods Aren't Good Enough

As ratings plummet, broadcasters and buyers pledge to innovate

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

The decline of broadcast TV ratings recalls Hemingway’s description of stumbling into bankruptcy, inasmuch as the phenomenon has happened “gradually, then suddenly.” Over the last seven seasons, the Big Four has seen its share of adults 18-49 crater, dropping from 47 percent in 2007 to 33 percent this spring.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in