What Are the TV Industry's Biggest Challenges in 2020? 18 Top Executives Tell Us

Measurement, content and getting direct-to-consumer right are top of mind

With the arrival of new streaming services, new ad formats and a wealth of boundary-pushing programming, 2019 was a monumental year for the television industry. The new year is likely to be even more significant, as two additional television titans break into the streaming space, the shakeout from consolidation continues, and the TV world aims to adapt to an ever-changing business climate.

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