What Are the TV Industry’s Biggest Challenges in 2020? 18 Top Executives Tell Us

Measurement, content and getting direct-to-consumer right are top of mind

Illustration of shadow figures climbing ladders to a movie countdown screen showing the number 3 — It was a year of major shake-ups for TV, and the new year is likely to be even more volatile. Illustration: Trent Joaquin; Source: Getty Images

December 30, 2019

With the arrival of new streaming services, new ad formats and a wealth of boundary-pushing programming, 2019 was a monumental year for the television industry. The new year is likely to be even more significant, as two additional television titans break into the streaming space, the shakeout from consolidation continues, and the TV world aims to adapt to an ever-changing business climate.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Jason Lynch

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.