What's on Adweek's Live Shows and Webinars This Week: April 14-17

Adweek has expanded its offering of live shows, webinars and virtual events during this financial crisis brought on by the coronavirus pandemic. Each week we'll share a schedule of events and links, where applicable to tune in. All times are E.T. Tuesday, April 14 1 p.m. Webinar: Emotion in Advertising Is More Important Than Ever. Sponsored by LRW. During these challenging times, marketers must confront important choices. Driving performance metrics like clicks, purchase behavior and short-term engagement may seem important now. But the best brands—those that consumers turn to in difficult circumstances—focus on building “share of heart” to thrive in the long-term. 4 p.m. I'm With the Brand Live, hosted by Ian Wishingrad. This week's episode features David Lester, co-founder, OLIPOP. Ian Wishingrad grills top executives of challenger brands trying to disrupt the marketplace. OLIPOP is a line of premium carbonated soft drinks that feature probiotics, botanicals and plant fiber in a low calorie and low sugar format. Wednesday, April 15 Noon. #AdweekTogether: The Streaming Decade. Host: Kelsey Sutton, streaming editor, Adweek. Guest: Alison Levin, vp, Roku. With millions of Americans self-isolating at home streaming TV networks have seen exponential growth. Roku’s vp of ad sales Alison Levin joins us to talk about how the coronavirus crisis is changing how we watch and what we watch. 1 p.m. Webinar: Find Certainty in Uncertainty With Measurement. Sponsored by Datorama. Modern marketers need to be agile. Whether responding to a changing landscape, current events or ephemeral consumer preferences, they need to be able to adapt quickly in order to provide opportunities for growth to support their businesses. The key for many organizations may be to have a clear marketing measurement strategy in place. Thursday, April 16 Noon. #AdweekTogether: What We're Discovering Online. Host: Chris Ariens, managing editor, Adweek. Guest: Adam Singolda, founder and CEO, Taboola. The global pandemic is driving people to news sites in massive numbers. But what kind of information are we searching for? Adam Singolda, founder and CEO of discovery platform Taboola joins us with some data points. 1 p.m. Webinar: Increase Email Open Rates and Deliverability. Sponsored by Valimail. Email marketers are always in search of that secret potion that gives their messages greater visibility, higher open rates and improved deliverability. An emerging standard—BIMI (Brand Indicators for Message Identification)—may do just that by displaying your brand logo at the inbox level. Initial pilots have shown a 10% increase in email deliverability and 10% higher open rates. Friday, April 17 Noon. #AdweekTogether: Gen Z in the Time of Coronavirus. Host: Nick Gardner, video producer, Adweek. Guest: Kiran Mathew, CEO, Amplify. It’s the biggest generation on the planet, and the one that will drive consumer behavior long after the coronavirus is contained. What is Gen Z feeling, thinking, and sharing in the age of COVID-19? Kiran Mathew, CEO of youth marketing firm Amplify shares exclusive research that will be important for all marketers. Looking Ahead Tuesday, April 20 3 p.m. Virtual Event: Elevate: AI Artificial intelligence has permeated our daily lives, with marketers embedding the technology into their campaigns, customer experience and business ventures. Allowing for a deeper understanding of consumers’ habits and purchasing behaviors, AI provides opportunities for marketers to zero in on customers and personalize at scale. This virtual event will feature two actionable live presentations, each followed by an interactive audience Q&A hosted by Lisa Granatstein, editor and svp of programming, Adweek.