Streaming & OTT

What Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass Exodus

Buyers say they won't leave the embattled platform unless the audience does

brands-bow-out-youtube-CONTENT-2019 — According to one source, backlash against the platform would have to reach a "fever pitch" for brands to consider taking action.Getty Images

June 12, 2019

YouTube has faced controversy after controversy after controversy. But while public perception of the platform might be coming under strain, its deep-pocketed advertisers haven’t walked away yet.

Kelsey Sutton

@kelseymsutton
kelsey.sutton@adweek.com

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Streaming & OTT

What Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass Exodus

Buyers say they won't leave the embattled platform unless the audience does

Kelsey Sutton

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Kelsey Sutton