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UPDATE: We have a winner! Congratulations to Oreo, along with agencies 360i and The Community, for the fan-favorite Global Oreo Vault. You can read more here about how this fascinating stunt came together. Our original article announcing the bracket appears below.
It was certainly a year of uncertainty, leaving marketers with an ever-evolving list of obstacles to navigate. Once the Covid-19 pandemic began to hit in the spring, all the realities of business life and consumer behavior were upended, while sensitivity and empathy became more vital than ever.
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