What We Learned From the First Day of NewFronts West

From brand safety standards to new podcasts

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Vice called foul on the current brand safety system, the Los Angeles Times announced two new podcasts to follow the massive hit Dirty John and BBC News delved into “the science of memory.”

Those were among the highlights Tuesday at the Interactive Advertising Bureau’s first NewFronts West, held in L.A.’s NeueHouse Hollywood. The two-day event is the West Coast counterpart to the annual New York NewFronts event in late April and early May.

During yesterday’s presentations, actress Felicity Huffman talked about creating her digital platform, What the Flicka, because she was “drowning in motherhood” and wanted to “elevate the voices of mom content creators.”

Music streamer LiveXLive teased nearly two dozen projects in development, including a series that will pair adoptable animals with popular musicians and another that will send a MacGyver-like “tour doctor” to solve bands’ problems on the road.



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