What to Expect From the Much-Anticipated HBO Max

WarnerMedia’s big streaming bet emphasizes human curation and discovery

previews of different shows on a streaming platform
HBO Max debuts today with six originals, but its main draw will be its deep library. HBO Max

HBO Max debuts today, and while the streaming service is arriving in quite a different business landscape than previously expected, WarnerMedia is optimistic that the value proposition of a high-quality content library is more appealing than ever.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.