Streaming & OTT

What to Expect From the Much-Anticipated HBO Max

WarnerMedia’s big streaming bet emphasizes human curation and discovery

previews of different shows on a streaming platform
HBO Max debuts today with six originals, but its main draw will be its deep library. HBO Max

By Kelsey Sutton

May 27, 2020

HBO Max debuts today, and while the streaming service is arriving in quite a different business landscape than previously expected, WarnerMedia is optimistic that the value proposition of a high-quality content library is more appealing than ever.

Kelsey Sutton
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
Recommended videos
You Might Like

How the Latest Identity Solutions Stack Up to Consumer Privacy Demands

By Ian Meyers

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

By Lorenzo Papa, Chief Revenue Officer, Captivate

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}