What to Expect From the Much-Anticipated HBO Max

WarnerMedia’s big streaming bet emphasizes human curation and discovery

previews of different shows on a streaming platform

HBO Max debuts today with six originals, but its main draw will be its deep library. HBO Max

May 27, 2020

Key insight:

To balance library size with ease of use, HBO Max is emphasizing easy discovery and human recommendations.

HBO Max debuts today, and while the streaming service is arriving in quite a different business landscape than previously expected, WarnerMedia is optimistic that the value proposition of a high-quality content library is more appealing than ever.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.