What TelevisaUnivision’s New Global Spanish-Language Streamer Means for Marketers

The new SVOD/AVOD hybrid, ViX, will be a 'huge priority' in the upfront

When TelevisaUnivision, formerly Univision, first forayed into the streaming space last year with the debut of PrendeTV and the acquisition of Vix, the Spanish-language media company knew that was just the start.

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