What Marketers Can Learn From Consumers’ Social Media and TV Habits

The 2 often go hand in hand

Orange background; In the foreground is a vintage television set
Social media allows marketers to evaluate the impact of their ads and fine tune accordingly. Veenaben Patel/Getty Images

Social media and television viewing make strange bedfellows.

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This story first appeared in the May 20, 2019, issue of Adweek magazine. Click here to subscribe.
@dschweidel David Schweidel is a professor of marketing at Emory University's Goizueta Business School and is a member of our Adweek Academic Council.