Programming & Performance

What It Was Like to Watch Jimmy Fallon Tape The Tonight Show's T-Mobile Episode in Central Park

The night was energetic and, thanks to the show's sponsor, very magenta

Jimmy Fallon's Tonight Show guests in Central Park included Blake Lively.Andrew Lipovsky/NBC
sara.jerde
By Sara Jerde

If you think Jimmy Fallon is excitable every night as host of The Tonight Show, you should see him in person as the first late night host to film an episode of his show in New York’s Central Park.

That’s what happened on Thursday night, and Adweek attended the taping of the Central Park episode, which was sponsored by T-Mobile. And that brand partnership was impossible to overlook.

For starters, The Tonight Show Starring Jimmy Fallon’s usual white logo was turned a T-Mobile-shade of magenta for the evening.

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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