What Financial Brands Can Learn From A+E Networks’ Study on Marketing to Women

More educational messaging—and less 'pinkwashing'

This TD Ameritrade spot exemplified the messaging around finances that women responded to most positively in A+E Networks' study. TD Ameritrade

After spending more than two years studying the representation of women in media, A+E Networks think tank Kalpana+ is sharing findings from its latest study in an attempt to help marketers understand how best to connect with women about financial matters.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}