What Financial Brands Can Learn From A+E Networks’ Study on Marketing to Women
More educational messaging—and less 'pinkwashing'
This TD Ameritrade spot exemplified the messaging around finances that women responded to most positively in A+E Networks' study.
TD Ameritrade
After spending more than two years studying the representation of women in media, A+E Networks think tank Kalpana+ is sharing findings from its latest study in an attempt to help marketers understand how best to connect with women about financial matters.
