The first-ever virtual NewFronts is in the books. Adweek has already rounded up the most memorable moments from last week’s events, and now it’s time for the buyers to have their say.
We granted buyers anonymity to tell us what they liked—and didn’t like—about the 2020 Digital Content NewFronts. Here’s what they thought:
The virtual event was a ‘double-edged sword’
Buyers appreciated not spending NewFronts week running around New York to attend various events. “It was nice not to have to go from place to place,” said one buyer.
But there was also a downside to the virtual format.