What Buyers Liked—and Didn’t Like—About the Virtual NewFronts

Host Scott Rogowsky was a hit, but marketers had trouble making time to watch the whole lineup

Scott Rogowsky
Scott Rogowsky, who emceed the entire NewFronts week, received high marks from buyers. IAB/NewFronts

The first-ever virtual NewFronts is in the books. Adweek has already rounded up the most memorable moments from last week’s events, and now it’s time for the buyers to have their say.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.