Westin Hotels and Dave & Busters Are Turning to Viral Videos When Sports Aren't on TV

Even offline, modern marketing is all about engaging content

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Restaurants and bars have live sports at night and on weekends to rely on as entertainment for their patrons, but what to show when there’s not a game on during the rest of week? That question became a business idea called Chive TV for Resignation Media founders and brothers John and Leo Resig, who today are announcing Westin Hotels and Dave & Busters as their newest clients.

“The entire product is designed to keep butts in barstools longer with no audio required.”
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in