Programming & Performance

Weather Channel Teams With State Farm for Hurricane Dorian Preparation Video

It’s the first time a brand has been integrated into the segment

Weather Channel meteorologist Stephanie Abrams uses a State Farm bag and stands in front of a house during a Weather Channel immersive mixed reality segment about Hurricane Dorian. — Weather Channel meteorologist Stephanie Abrams uses a State Farm bag as part of the segment.The Weather Channel

With Hurricane Dorian expected to hit Florida as soon as Monday, The Weather Channel has rolled out another of its Immersive Mixed Reality (IMR) segments, which give viewers an up-close look at the devastating effects of major weather events.

This time, the network partnered with State Farm, integrating the insurance company into the segment about hurricane preparation.

Hosted by Weather Channel meteorologist Stephanie Abrams, the video—which first aired this morning—explains to audiences how to best prepare for a hurricane, starting from 48 hours out, up until just as the storm makes landfall.