Streaming & OTT

We Spent a Day Watching HBO Max With Ads—and Here’s What We Found

Including a much lighter advertising load than expected

HBO Max With Ads VW ad — Brands like Volkswagen are using HBO Max's brand block format to offer ad-free viewing.HBO Max

June 3, 2021

When HBO Max executives said that the service’s ad-supported tier HBO Max With Ads—which debuted Wednesday—was going to include the lightest ad load in streaming video, they really weren’t kidding.

Kelsey Sutton

@kelseymsutton
kelsey.sutton@adweek.com

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Streaming & OTT

We Spent a Day Watching HBO Max With Ads—and Here’s What We Found

Including a much lighter advertising load than expected

Kelsey Sutton

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Kelsey Sutton