Streaming & OTT

We Spent a Day Watching HBO Max With Ads—and Here’s What We Found

Including a much lighter advertising load than expected

HBO Max With Ads VW ad
Brands like Volkswagen are using HBO Max's brand block format to offer ad-free viewing.HBO Max
By Kelsey Sutton

June 3, 2021

When HBO Max executives said that the service’s ad-supported tier HBO Max With Ads—which debuted Wednesday—was going to include the lightest ad load in streaming video, they really weren’t kidding.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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