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As upfront week presentations wrap, Adweek’s postmortem chats with every ad sales chief continue. We’ve already spoken with NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli, TelevisaUnivision’s Donna Speciale and Disney’s Rita Ferro. Next up is Warner Bros. Discovery’s Jon Steinlauf.
In its first full year as a merged company, Warner Bros. Discovery is about to unveil Max, the combined Discovery+ and HBO Max streaming service. And though streaming played a big role in the company’s Wednesday morning presentation at The Theater at Madison Square Garden, it also leaned heavily on unscripted, news and sports content, with only executives appearing on stage due to the ongoing Writers Guild of America strike.
Steinlauf
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