As the Hispanic audience in the U.S. continues to grow, media companies and marketers alike are turning to emerging technologies and unconventional partnerships to achieve scale. These issues and more were explored at Adweek’s second annual Elevate: Hispanic TV Summit. On June 9 executives, programmers and their partners discussed how they are maintaining cultural relevance and emotional ties with their audience.
Watch Every Session From Elevate: Hispanic TV 2022
The summit's second year featured Philip Klint of NY1 Noticias and actress Julissa Calderon
