The Washington Post will have its first 60-second spot in the Super Bowl, and Tom Hanks will voice it.
The ad showcasing the work of journalists will air in the fourth quarter, just before the two-minute warning. It was pulled together in less than a week, said Fred Ryan, publisher and CEO of The Washington Post, in a statement.
Amazon, which is owned by Jeff Bezos (who also owns The Washington Post), already has a sizable presence in the game with ads focused on its voice technology and upcoming Amazon Studios show Hanna.
“The Super Bowl is a remarkable moment to recognize the courage and commitment of journalists around the world that is so essential to our democracy,” Ryan said.
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