Washington Post 'Thrilled' With First Super Bowl Spot, Perhaps Signaling a Change for the Industry

The 60-second ad was a big step for both the publisher and media alike

While executives at The Washington Post knew buying the company its first spot in the Super Bowl with less than a week to prepare would be a “risk,” WaPo publisher and CEO Fred Ryan said Monday they’re “thrilled” they decided to go through with it.

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