Next year, advertisers won’t have to attend separate upfront presentations for WarnerMedia and Xandr. The two AT&T-owned companies will combine forces during the 2020 Upfronts in a presentation intended to highlight the companies’ existing and future advertising capabilities along with new programming, the companies announced Tuesday.
“May 13 will be a culmination of two years of commitment, collaboration and innovation with our partners at Xandr to make superlative advertising solutions available in market today, alongside premium content that matters to audiences globally,” WarnerMedia chief revenue officer and WarnerMedia International Networks president Gerhard Zeiler said in a statement.
“Our
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