WarnerMedia Wraps Upfront Sales, Securing Record Revenue

It’s likely the last negotiation before the company merges with Discovery

WarnerMedia became one of the last big media companies to finish this year’s upfront negotiations, in what is likely the last time it will conduct upfront business prior to its upcoming merger with Discovery.

The company said it had concluded the most successful upfront in WarnerMedia history, with record revenue, but offered no specifics about CPM (cost per thousand viewers reached) or volume increases.

“WarnerMedia is home to a tremendous collection of premium content and IP that we are incredibly proud to represent each day,” JP Colaco, head of advertising sales, WarnerMedia, said in a statement.

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