TV Upfronts

WarnerMedia Wraps Upfront Sales, Securing Record Revenue

It’s likely the last negotiation before the company merges with Discovery

WarnerMedia sold "the lion's share" of its HBO Max With Ads inventory for shows like The Flight Attendant in the upfront, said JP Colaco.Colin Hutton/HBO Max
By Jason Lynch

June 30, 2021

WarnerMedia became one of the last big media companies to finish this year’s upfront negotiations, in what is likely the last time it will conduct upfront business prior to its upcoming merger with Discovery.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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