WarnerMedia Pitches Data-Driven, ‘Smarter’ Ad Approach at Upfront

Company doesn't want advertisers to think it's too big or too complicated to work with

WarnerMedia touted a bigger-than-ever programming portfolio, new data-driven capabilities and the “new company” it is hoping to evolve into during its upfront presentation Wednesday morning.

The event at the Hulu Theater at Madison Square Garden gave plenty of attention to the company’s deep programming slate and pointed to all of its new capabilities borne out of AT&T’s $85 billion acquisition of Time Warner and a subsequent restructuring, which has bolstered the company’s programming portfolio and added to its data capabilities.

“You’ll

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