WarnerMedia, Paramount Team Up for March Madness Alternative Measurement Test

The companies partnered with Conviva, Comscore, iSpot and VideoAmp for the first-ever tournament trials

WarnerMedia and Paramount have brought alternative measurement to March Madness.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in