TV Upfronts

WarnerMedia’s JP Colaco on Selling HBO Max With Ads and His First Upfront at the Company

Plus, what the merger with Discovery means for this year’s negotiations

The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

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