Warner Bros.’ Simultaneous Film Releases Need New Success Metrics, CEO Says

Streaming releases require a 'whole different set of criteria' to replace box office results.

Screenshot of WarnerMedia CEO Ann Sarnoff
Warner Bros. 'needed an alternative platform' to effectively release its 2021 film slate, Ann Sarnoff said at CES. CES

As the Covid-19 pandemic continues to upend the entertainment industry’s playbook, WarnerMedia’s Ann Sarnoff is on the hunt for a new set of industry measurement tools—traditional box-office figures be damned.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.