Warner Bros.' Simultaneous Film Releases Need New Success Metrics, CEO Says

Streaming releases require a 'whole different set of criteria' to replace box office results.

As the Covid-19 pandemic continues to upend the entertainment industry’s playbook, WarnerMedia’s Ann Sarnoff is on the hunt for a new set of industry measurement tools—traditional box-office figures be damned.

Sarnoff, the chair and CEO of WarnerMedia’s studios and networks division, said that the pivot to streaming, and Warner Bros.’ move to release its 2021 slate on streaming as well as in theaters, requires “a whole different set of criteria” to understand what successful releases looks like.

“Unless

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