Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
During Discovery’s upfront event last year, CEO David Zaslav said the company will stand “should-to-shoulder” with broadcasters.
In its first upfront since the company merged with WarnerMedia, Warner Bros. Discovery is sending the same message.
Warner Bros. Discovery officially took the wraps off its new company, which completed its $43 billion merger last month, in a celebrity-filled upfront presentation at New York’s Hulu Theater at Madison Square Garden Wednesday morning.
Zaslav kicked things off by saying the company has had a larger audience in the adults 25-54 demo than any of the big four broadcast networks, led by sports.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in