Warner Bros. Discovery Clears Up Rings of Power 'Trolling' Controversy

Did HBO and Game of Thrones shade Prime Video in new streaming creative?

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Is this the controversy to rule them all? Warner Bros. Discovery says not so fast.

The company is in the midst of relaunching its HBO Max streaming service as Max, and a new marketing campaign for the rebrand recently had the internet thinking it may also be taking shots at rivals.

WBD’s three-phase marketing campaign kicked off on Monday with the tagline “The one to watch.” And some of the campaign creative includes Game of Thrones’ Daenerys Targaryen sitting on the Iron Throne with the motto: “The one to watch when you want to rule them all.”



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in