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The Big Five English-language broadcast networks, through the first eight weeks of the summer season, are cumulatively drawing 1.2 million more viewers per night than last summer. They also are averaging the same cumulative 1.6 18-49 demo rating and 1.9 25-54 demo rating as they did last summer, according to Nielsen Media Research live-plus-same-day ratings data.
In the wake of the poor ratings the broadcast networks recorded in April and May, advertisers and their media agencies are generally pleased.
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