Warming Trend: Broadcast and Cable Retain Summer Viewership

The Big Five English-language broadcast networks, through the first eight weeks of the summer season, are cumulatively drawing 1.2 million more viewers per night than last summer. They also are averaging the same cumulative 1.6 18-49 demo rating and 1.9 25-54 demo rating as they did last summer, according to Nielsen Media Research live-plus-same-day ratings data.

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