Walmart and Netflix Premiere New In-Store Expansion

The Hub debuts in more than 2,400 stores, offering merch from Squid Game and more

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When it comes to the new merch at Walmart, get ready to start seeing stranger things.

Top Line

On Thursday, the retail giant announced it’s expanding its Netflix Hub partnership to include a physical footprint of more than 2,400 stores. With the news, Walmart shoppers will now have the chance to grab official merch from Netflix’s most popular titles.

Between the Lines

Walmart first announced its Netflix Hub digital storefronts in 2021 in an effort to establish “Walmart as the Netflix destination for family entertainment experiences,” according to a statement from the company.



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