Vudu’s Mr. Mom Reboot Is One Step Closer to Reality—And So Are Shoppable Ads

Users can add featured products to their carts without missing any programming

During today’s NewFront event, Vudu, the digital entertainment platform Walmart acquired in 2010, proved it is making good on at least two of its NewFronts West promises from last fall, including a TV series based on the 1983 movie Mr. Mom, and shoppable ads, which have so far been used by brands including P&G and Hershey’s, as well as other undisclosed beta partners.

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