Vizio’s IPO Reveals How It Wants to Take on Connected TV Giants

The smart TV manufacturer is focused on opportunities for recurring streaming ad revenue

Vizio SmartCast accounts had 12.2 million monthly users in 2020, up 61% year over year.
Vizio SmartCast accounts had 12.2 million monthly users in 2020, up 61% year over year. Vizio

Vizio has long been one of the top-selling TV companies in the U.S., selling around seven million TVs a year and generating nearly $2 billion in revenue in 2020.

@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.
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