Vizio to Unveil Analytics Tool, Ad Innovations at First In-Person NewFronts

Called Vizio Analytics, it leverages Inscape ACR data for cross-platform campaigns

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It’s only Vizio’s second year in the NewFronts, but the connected TV company is ready to make a splash in the marketplace by emphasizing data in its first in-person presentation.

Ahead of Monday afternoon’s event at New York’s Moonlight Studios, Adam Bergman, vp of national ad sales, told Adweek that while Vizio may have been the new kids on the block last year, the connected TV company has made “big waves” in the market.

“We’re much more in a must-have category in the advertiser community, not only responding last year in terms of economic commitment, but also just the relationships we’ve built,” said Bergman.

Vizio looks at its business in terms of four key asset environments: audience, platform, inventory and content, and data.




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