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There’s now an advertising marketplace specifically for vertical video.
Virool, a programmatic video platform based in San Francisco, has created a vertical video marketplace for programmatic ads that lets brands and agencies buy space with publishers using the increasingly popular format. Through a partnership with BidSwitch, brands can directly connect to 150 demand-side platforms and trading desks such as Google and AOL, said Virool CEO Alex Debelov.
Brands such as Burberry, Lexus and Delta have already started buying ad space through the vertical video exchange, which Virool said is providing an average cost per impression of around $15.
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