Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space.
Top line
There’s been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The company hired industry veteran Jenny Wall as its first chief marketing officer, overseeing brand and marketing strategy.
Between the lines
Television aficionados may know Wall for being part of the team that created the iconic HBO tagline “It’s not TV.
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