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CANNES, France—Before he hired his first employee at new streaming service Quibi Hollywood, super producer Jeffrey Katzenberg began reaching out to big brands.
Two and a half years later, P&G, Google, Walmart, Progressive, AbInBev and PepsiCo are on board as launch partners for the mobile-only, short-form video platform that will launch April 6, 2020.
“We are doing something different for advertisers,” said Meg Whitman, CEO of Quibi, during a discussion about what the service is (and what it promises to be) at the Cannes Lions Festival of Creativity Wednesday morning.