Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.
CANNES, France—Before he hired his first employee at new streaming service Quibi Hollywood, super producer Jeffrey Katzenberg began reaching out to big brands.
Two and a half years later, P&G, Google, Walmart, Progressive, AbInBev and PepsiCo are on board as launch partners for the mobile-only, short-form video platform that will launch April 6, 2020.
“We are doing something different for advertisers,” said Meg Whitman, CEO of Quibi, during a discussion about what the service is (and what it promises to be) at the Cannes Lions Festival of Creativity Wednesday morning.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in