While many media companies are pivoting to video for better or worse, Vice is maintaining its rebel status by doing something a little unexpected: pivoting to linear television.
In a panel today for Advertising Week titled “The Bad Guys and Girls Of Publishing,” Vice’s Andrew Smith, svp of advertising product and solutions, was asked what rules the company has broken and expects to break in the future.
“What rules haven’t we broken?” said Smith. “Our methods have changed the way we look at content production overall, and how to balance the organic, freewheeling side with forming some kind of process.”
He mentioned Vice’s move into linear television as an example of going against the grain in a rather surprising way.
“We
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