Viceland Launches VR Partnership With Samsung and Downplays Weak Early TV Ratings Data

Company says metrics are 'inaccurate'

As it nears its one-month anniversary, Viceland is expanding its stable of advertising partners by striking a new virtual reality deal with Samsung. But the network is also downplaying early ratings data that indicates soft initial audience interest in the cable network that replaced H2.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}