Vice Media Group Wants to End Data Discrimination

The company introduces a new contextual targeting solution at NewFronts

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Vice Media Group’s Wednesday NewFronts presentation took a strong stand against data discrimination, with the company arguing that the advertising industry uses a person’s gender, age and ethnicity for targeted messaging, while making false assumptions and vast generalizations about their identity. 

“I think we can all agree that this is a shallow and diminishing way of grouping human beings,” Daisy Auger-Dominguez, Vice Media Group (VMG) chief people officer, said during the presentation. “It defines your audience in a way they would never define themselves.”

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