NewFronts

Vice Media Group Wants to End Data Discrimination

The company introduces a new contextual targeting solution at NewFronts

Cory Haik, Vice Media Group’s chief digital officer, talked about a new partnership with Google's Web Stories.
Cory Haik, Vice Media Group’s chief digital officer, talked about a new partnership with Google's Web Stories.Vice Media Group
By Mollie Cahillane

May 5, 2021

Vice Media Group’s Wednesday NewFronts presentation took a strong stand against data discrimination, with the company arguing that the advertising industry uses a person’s gender, age and ethnicity for targeted messaging, while making false assumptions and vast generalizations about their identity. 

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

Recommended articles
Microlearning


Maximize the Value of First-Party Data for Today and Tomorrow


Why Brands Should Embrace Supply Path Optimization Now


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


What the Pandemic Continues to Teach Us About Customer Wants and Needs

By Paige Musto, VP of Corporate Marketing, UserTesting


When Marketing Goes Haywire

By Smartsheet


How to Sell More on Instagram, Facebook and TikTok

By Productsup


Cracking the Code to Reach Professional Audiences

By Mediaocean